Aprender Inglês
Secrets from the Science of Persuasion
There are some researches about it. We can think when someone makes a decision consider all available informations, but the reality is very different. Our life is overloaded than we need shortcuts to guide our decision-making.
There are six shortcuts: reciprocity, scarcity, authority, consistency, liking and consensus.
1. Reciprocity: obligation to give when you receive. Be the first to give, personalized and unexpected.
2. Scarcity: people want more of those things there are less of. The benefits are very important but what's unique and what they stand to lose are much more important to persuad.
3. Authority: people will follow credible, knowledgeable and experts. Diplomas, uniforms, credentials and expertise influence people.
4. Consistency: looking for and asking for commitments that can be made.
5. Liking: there are 3 important factors. We like people who:
- are similar to us
- pay us compliments
- cooperate with us
6. Consensus: people will look to the actions of others to determine their own.
Watch the video that inspired this homework!
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Aprender Inglês
A Summary made by Alessandra Tiraboschi
Secrets from the Science of Persuasion
by Robert Cialdini & Steve Martin
What are the factors that influence us to say "yes"?There are some researches about it. We can think when someone makes a decision consider all available informations, but the reality is very different. Our life is overloaded than we need shortcuts to guide our decision-making.
There are six shortcuts: reciprocity, scarcity, authority, consistency, liking and consensus.
1. Reciprocity: obligation to give when you receive. Be the first to give, personalized and unexpected.
2. Scarcity: people want more of those things there are less of. The benefits are very important but what's unique and what they stand to lose are much more important to persuad.
3. Authority: people will follow credible, knowledgeable and experts. Diplomas, uniforms, credentials and expertise influence people.
4. Consistency: looking for and asking for commitments that can be made.
5. Liking: there are 3 important factors. We like people who:
- are similar to us
- pay us compliments
- cooperate with us
6. Consensus: people will look to the actions of others to determine their own.
Watch the video that inspired this homework!
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- Top English Hints
Tags: unreal situationsIT'S (HIGH) TIME + PAST SUBJUNCTIVE1. It's (high) time + past subjunctive expresses that something should be done and that it is already a little late:It's time you went to bed. You'll have to...
- The Difference Between Even And Ever
1)Ever: A)Have you ever been to Brazil?(Você já esteve no Brazil?) B)Did you ever see that?(Você já viu isto?) C)The greatest player I´ve ever seen.(O melhor jogador que já vi.) D)The best ever.(O melhor de todos os tempos.)...
- Como Pensar Em Inglês?
Esse vídeo foi gravado por Fabiana Lara, ela é brasileira, mas atualmente mora na Inglaterra. O vídeo abaixo com os 7 erros mais comuns em inglês foi produzido por ela, é uma verdadeira aula. ...
- Learning English Is Simple, Just Have Fun
By johnhayden We recently found a good article in the Shanghai Daily about how so many learners are taking the fun out of learning English. Does it have to be so painstaking, and is there proof that no-fun learning is more efficient? It?s...
- Savoring And Improving
Although the difficulties, the journey to speak English is a blessing for the mind. It is known by the cientists and neurolinguistics that the brain gets stronger when one is learning a new language or how to play a musical instrument....